YouTube ‘Rewind’ is back this year, but without the cringey video
December is upon us, and with the new year drawing close, lots of us are looking back on the media that helped get us through 2022. So far this week we’ve been thinking about what we listened to, with the arrival ofSpotify 2022 Wrappedstats andYouTube Music Recapplaylists.What about videos, though? We haven’t had a proper YouTube Rewind in a couple years now, but today we get the next best thing, asYouTube runs down the biggest trends of the year.
YouTube’s2018 Rewindbecame one of the platform’s most disliked videos of all time, then the2019 Rewindmellowed out a bit, and the trend wasskipped altogether for 2020and2021. For 2022, the platform issummarizing the year on YouTube, going over the top 10 creators, videos, Shorts, songs, and breakout creators.
Highlighting the influence individuals can have on communities through a platform like YouTube, the video of deceased gamer Technoblade’s message for his audience was the most trending video of the year amassing 87 million views. Actor Will Smith’s thunderous slap at the Oscars came in second place, while Dream’s face-reveal video came third. Here’s the full list of the top videos:
MrBeast tops the list for the top creators of 2022 along with a lot of familiar names. Some of these creators also earned a spot on the top breakout creators list, proving how YouTube can propel creators to tremendous heights in the brief span of just one year.
YouTube also liststhe top Shorts and top songs from the year on its “A Year on YouTube” webpage. This is a significantly watered-down version of YouTube’s oldRewind videos, all ten of which remain online to this day. However, some strategies never change — just likeTechnoblade never dies.
The note-taking app I should have used all along
Broader branding hints at wider paid-tier ambitions
Strong alternatives to aging competitors
It helped me wind down before bed
New tablets coming September 4
Generative AI, now poolside
