Summary
AVolvocommercial from 2023 has a song that viewers will definitely recognize, even if they can’t place it exactly. The Swedish car company Volvo has been making luxury vehicles since the 1920s and has remained a reliable brand ever since. They’ve even stepped into the electric vehicle market, claiming that they would be a fully electric brand by 2030 (viaNYT).Their marketing has often focused on their commitment to safetyas well as their Swedish heritage and reliable engineering. They’ve also shown a commitment to catchy songs in their ads.
Putting a banger song in an adis a great way to ensure whatever product a company is trying to market will remain in the mind of the potential consumer long after that commercial ends. Enya’s “Only Time”, Miike Snow’s “Animal”, and Albin Lee Meldau’s “I Need Your Love” have helped make Volvo ads hard to turn off once they start playing. A 2023 Volvo commercial also features a very catchy song, and it’s one that most viewers will have heard before, but they may not know exactly who sings it or even what the name of it is.
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The Commercial Says The XC40 Is For Everyone
In the 1:06-long Volvo ad for the electric XC40, titled “XC40Recharge: For every you”, the vehicle sits in a beige, simple industrial area surrounded by sharp-dressed, hip people. As the camera zooms inside the car to show off the interior, the different attributes of the vehicle flash across the screen, includingthat it’s a 100% electric car. It’s then revealed that the people are actually one woman wearing different outfits, and as she sits in the XC40, quick transitions show all the different versions of the woman taking advantage of the car’s many features.
It’s a car for “every you”. Like the woman in the commercial, viewers can be going on a date, to work, yoga, camping, and more, and the XC40 will be the perfect ride. Playing over the commercial is the song “Cobrastyle” by Teddybears ft. Mad Cobra. It’s a fast-paced, ragga, alternative dance song that features the memorable chorus line, “My style is di bom digi bom di deng di deng digi-digi"sung by Mad Cobra a Jamaican dance hall artist, who provides the vocals.
It’s a great, fast-paced, hip, unusual song that paints the XC40 as modern, cool, and not the average electric vehicle. The repeating line of “my style”, fits very well with the idea of the car fitting “every you”. Best of all,Teddybears is a Swedish electronica bandand their song in the commercial is a proud reminder of Volvo’s heritage.
“Cobrastyle” Has Been Featured In Movies, TV, Other Commercials & Video Games
The Song Works For Any Fast-Paced Moment
“Cobrastyle” works for any content that needs an exciting, fast-paced sound, and as a result,the song has appeared quite a few different mediums, from commercials to TV shows to video games. The moment it starts playing, viewers know exactly the tone of the entertainment they’re engaging in. It’s going to be a fun, vibrant, and slightly off-kilter couple of minutes while it’s on. The tune works just as well playing over soccer players scoring goals in FIFA as it does over scenes of a medical drama, as it does in theVolvocommercial.
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