What Adobe Firefly’s New AI Tools Mean for Creators
In March 2023, Adobe revealed the newest addition to its software—Firefly, which Adobe describes as “a family of generative AI models” that will be arriving to Adobe products. And Adobe is already working on new upgrades.
What tools can you expect to see, and how will they benefit creators? Keep reading to find out.
Adobe Announces New Firefly AI Tools
Adobe Fireflyis Adobe’s latest creation, where generative AI makes anything possible. In April 2023,Adobe announcedthe coming upgrades, which will bring generative AI video and audio tools to its software. This will be a game changer for video editors.
Firefly is still in Beta, although the developers say they are letting thousands of new users in every day. There is no set date for release yet. However, predictions about when the software will be available to the public sees Firefly officially released in the second half of 2023, based on previous Adobe releases.
What Are the New Tools?
There are a number of tools that Firefly is exploring, but the ones that have us most excited are the tools for video editors.
Text to Color Enhancements
With text to color enhancements, you will be able to change the color scheme, seasons, and time of day of a video that has already been recorded—just use a simple text description.
This tool is a game changer if you’re a videographer. Achieving the perfect color, whether that be through lighting, seasons, or weather, can be daunting if you’re trying to do it naturally. It requires a lot of waiting and immersing yourself in environments you might not be particularly comfortable with; Firefly is here to make sure you don’t have to do that anymore.
Advanced Music and Sound Effects
This feature will create royalty-free music and sound effects through AI generation. All you have to do is type in a text prompt and let the AI do its thing.
Sourcing music and sound effects for videos is very time-consuming and requires a lot of admin, but with this tool, video editors can generate sounds that fit the vibe they’re after in no time.
If you’re eager to add AI-generated music to your video creations, here arefree AI music generators to create unique songs.
Fonts, Text Effects, Graphics, and Logos
Type in a text description, and within minutes, say hello to subtitles, logos, title cards, and contextual animations.
This feature can benefit marketers and slice valuable time and money spent down to a fraction. You’ll no longer have to rely on a third party for business promotions when you can generate your own ad content in a matter of minutes.
Script and B-Roll Capabilities
You’ll be able to create storyboards and previsualizations without spending copious energy in production. With Firefly’s script and b-roll capabilities, you can optimize your workflow and cut down on unnecessary hours spent in pre- and post-production. The tool also provides suggestions on b-roll clips.
This is the tool that all video editors will want to use as it greatly reduces the time spent drudging through lengthy videos and deciding which parts of a clip to use.
If you’re a Premiere Pro user, why not learnhow to create speech-to-text and manual captionswhile you wait for Firefly?
Creative Assistants and Co-Pilots
Not only will Adobe Firefly shave hours off of editing, but it will also provide personalized AI-powered creative assistants and co-pilots to help you master new skills. With a feature like this, even the most unseasoned editors can use the software.
Additional Tools
In exploration, Adobe also lists a number of additional Firefly tools they’re dreaming up, including:
More to Come With Adobe Firefly
Adobe Firefly doesn’t stop there. The team of developers plans to release new features throughout the year, not just for video but for audio, animation, 3D modeling, and motion graphics design. We don’t know what other features it will add in the future, and what’s even possible at this point. But one thing is for sure: with Adobe Firefly, the sky is the limit.
Adobe made a generative AI. Here’s what it is already capable of doing—and what we can expect in the future.
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