Watch out Samsung, Apple just launched its first OLED iPad

If you’re on the hunt for atablet, there are now several different options on the market, but Apple’s iPad is often considered the gold standard. Despite its high price tag, the iPad has garnered a following for more than just its “cool factor.” The iPhone may be popular foriMessageand its compatibility with other Apple devices, for instance. However, the iPad has carved a niche for itself among those in the design industry and beyond. Now, the company has debuted a new edition of the tablet with even flashier features that help it catch up to the offerings of competitors like Samsung.

An image of the new OLED Apple iPad

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Image of iPad 2022 in hand

At its “Let Loose” event,Appledebuted the new generation of its iPad Pro, which comes with either an 11- or 13-inch OLED display. Perhaps the biggest highlight of the device is its casing – the company says it’s the “thinnest Apple device ever,” with the 11-inch option coming in at 5.3 millimeters thick and the 13-inch iteration boasting just 5.1 millimeters of thickness. With OLED displays, customers can expect richer colors and enhanced contrast compared to previous iPads.

apple ipad pro 13-inch 2024, front and back views

The price breakdown of the new iPad

The base storage on both editions of the new iPad is 256GB, but there is a slight difference in starting price – while the 11-inch option is $999, the larger 13-inch iteration is $1,299. Apple offers up to 2TB of storage, if you so choose to pay for it, which brings the total to $1,999. There are also two different display glass options – standard and nano-texture. Both were designed to reduce reflectivity, but the nano-texture option is a bit more matte (and exclusive to 1TB and 2TB models only). Preorders are being accepted now with anticipated availability set for May 15.

Back view of a Google Pixel 10 Pro XL with a glowing wireless charging icon

Apple noticeably skipped over the debut of an M3 chip and went right to the M4 with the new iPad Pro. It claims that the CPU is 50 percent faster than its predecessor and consumes significantly less power. As the company looks to overcomedeclining iPad sales, it joins Android tablet manufacturers with this problem. Samsung, for instance, shipped just 6.7 million units in the first quarter of 2024 – this is down from 7.1 million sold in the same period last year. For Apple, it may be these types of feature updates that draw interest to the iPad throughout the rest of the year.

Google Pixel 10 Pro XL held up next to a Pixel 7 Pro

The 13-inch version of the 2024 iPad Pro is about as top-of-the-line as it gets in the tablet segment. New additions to this year’s model include a tandem OLED display for brighter images with drastically improved contrast ratios, the powerful new M4 Apple silicon chip at its core, and a redesigned build that gives this the title of thinnest Apple device ever made.

Google Pixel 10 lineup against the Hudson River

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