Samsung’s smartphone sales have been consistently declining over the last few years. In 2023, the fall was big enough forApple to become the world’s largest smartphone maker, surpassing Samsung for the first time in 13 years. On the positive side, while the Korean company’s budget phones have seen waning consumer interest, itsflagship Galaxy S and Fold lineup sales have been booming. And with the Galaxy S24 this year, Samsung’s flagship phone is reportedly registering double-digit growth in many markets.
Samsung Galaxy S24: Price, specs, news, and features
Samsung’s next flagship lineup is finally here
A report fromYonhap Newsbased on data from Counterpoint Research claims the Galaxy S24 sales grew by 8% compared to theGalaxy S23in the first three weeks of its launch (viaSamMobile). In South Korea — Samsung’s home market — the jump was even bigger at 22%. In the US, the Galaxy S24 sales grew by 14%. It’s the same story in Western Europe — the UK, Germany, and France — where Samsung’s newest flagships have seen a 28% growth in sales followed by strong preorders.
Samsung saw impressive growth in Galaxy S23 orders in 2023 as well. Areport from late February 2023following the Galaxy S23’s launch claimed the preorder numbers were higher by 10% in Taiwan, more than doubled in India within the first 48 hours, and 8% higher in South Korea.
Impressively, theGalaxy S24 Ultrahas accounted for 52% of the lineup’s total sales so far, with the S24 coming in second at 27%. The S24+ accounts for the remaining 21%. These numbers are slightly down from the S23 series, where the Ultra model accounted for 60% of the sales worldwide.
The strong sales of the Galaxy S24 series should help boost Samsung’s profit margins, though it might not be enough for the company to regain its top spot in the global smartphone market.
Despite a modest upgrade over the S23, the Galaxy S24 Ultra and its smaller siblings appear to pack all the right upgrades to make consumers want them. That’s despite there being excellent offerings like the iPhone 15 Pro andOnePlus 12.
Samsung shipped around 31.11 million Galaxy S23 units until January 2024, up from the 24.99 million Galaxy S22 units. If early sales numbers are anything to go by, the company’s latest flagship should surpass this figure easily.
