Lizzo helps Google show why Real Tone on the Pixel 6 matters in moving Super Bowl ad
With the introduction ofReal Tone for the Pixel 6’s cameras, Google took an important step towards making sure its smartphone user experience was consistently great, no matter who you are or what you look like. There’s a powerful message about inclusivity there, so it’s little surprise that Google’s turning to maybe the biggest television event of the year to get the word out. Ahead of the Super Bowl this weekend, Google’s giving us an early look at its new Real Tone ad featuring Grammy-winner Lizzo.
Sign up forfree
Forgot your password?
Create an account
*Required: 8 chars, 1 capital letter, 1 number
By continuing, you agree to thePrivacy PolicyandTerms of Use.You also agree to receive our newsletters, you could opt-out any time.
Google recruited people tostar in the spotfrom many walks of life, and they were shot on the Pixel 6 by the commercial’s director and a pair of professional photographers. Real Tone was designed to correct a long history of lens technology that did not properly represent the true spectrum of human skin tones — a problem that has affected people of color more than anyone.
Super Bowl ads are akin to a separate — often very entertaining — event embedded within the game itself, and Google has long set itself apart from the cartoonish and comedic pack withads that have real emotional weightlike this one.
The Los Angeles Rams face the Cincinnati Bengals in Super Bowl LVI, which kicks off Sunday, February 13 at 6:30 pm EST.
What’s new? A lot
Storage upgrades have never been so important
New data from Circana affirmed that Nintendo Switch 2 is still a resounding success in the United States, having now sold 2 million units
Project Moohan? More like Project Moolah
Free screen and battery repairs inbound
Goodbye, text-only analysis
