Google Messagescontinues to grow in terms of its functionality as the company rolls out new features on an ongoing basis. For example, Google recently launchedscreen effectswithin the app, allowing users to send more animated messages. As Google account holders know, all you need is to log in if you want to use features, such as easy device pairing and Magic Compose. While you’re able to still use Google Messages without an account, there are consequences that come with doing so — and now, Google wants to make sure you know what they are.

Google Messages gradually rolls out Screen Effects

Type out some special phrases to get rewarding visuals

As observed byTheSpAndroid, Google Messages appears to have a new logout screen that lets users know what they’ll be missing if they use the app sans Google account. For starters, features like device pairing and Magic Compose are no longer accessible once you log out. For easy access, Google also provides an option to make your profile not discoverable by other users who have your phone number on this screen. It’s also worth noting that the company specifically states that you may not be searchable across other Google products and services, meaning you won’t just disappear from Messages.

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Google continues to explore new features for Messages

Google was seen testing itsprofile discoveryfeature at the end of 2023. If you choose, you’re able to make your profile discoverable across the platform, though the feature is still in the process of rolling out. This means that your profile photo and information is visible to other users in the app, making you more identifiable. At the time, Google was also trialing wallpaper and color options in Messages. By providing users with these options, the app became more customizable, creating a more personal feel.

In an industry where competition is tight, Google can’t afford to miss a beat if it wants to compete with other instant messaging services. As alternatives like WhatsApp and Signal continue to evolve, the company seems to be doing everything it can to gain an edge. Only time will tell whether Messages has enough to become as mainstream and successful as Google hopes.

A screenshot of the Google Messages logout page