If you own a smart TV or even just keep astreaming boxconnected to your dumb TV, you may already be overwhelmed by the number of apps that can be downloaded onto the device. What once used to be a simple product has become complex, and not just because of streaming services. Thanks to developers, there are now more than enough apps that can be added to smart TVs — for better or worse. As it turns out, this seemingly lucrative opportunity has caught the attention of one wealthy entrepreneur.
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An update posted by@XNewson X (formerly Twitter) suggests that billionaire Elon Musk has plans to launch a smart TV app called X TV (viaEngadget). Not much can be garnered from the 10-second video preview included in the update. However, the post itself reads that X TV will be “coming soon to a television near you.”
What can we expect from X TV?
X Corporation CEOLinda Yaccarinoposted on her own X page with more details. For the time being, it seems that X TV will be branded as an app that will deliver “real-time, engaging content” to smart TVs — but this could have already been derived from the original @XNews post. Some of the fine print is noteworthy, however, such as the app’s cross-device functionality between TVs and phones. X also doesn’t seem like it will shy away from the use of user data, either, given a built-in algorithm. On a similar note, AI will be integrated to suggest content based on users’ interests.
Whether or not any of this will be a worthwhile endeavor for X or Elon Musk has yet to be determined. However, including AI in the mix may hinder the smart TV app’s potential. Recently, Grok — X’s experimental AI LLM — wasthe subject of controversyafter generating fake news about a trending basketball game. NBA player Klay Thompson was erroneously implicated in vandalism by Grok, and neither X nor Musk faced any consequences. Although this may seem like a minor misstep, it’s just one of many examples of how X continues to decline any responsibility for misinformation — and it’s hard to imagine these types of issues won’t become more prevalent with the launch of such a smart TV.
