Summary
A new teaser trailer forDeadpool & Wolverinesees Ryan Reynolds' Merc with a Mouth in a hilarious battle against glaring product placement. Reynolds and Hugh Jackman are set to bring their FoxX-Menfranchise heroes into theMCUproper on July 26, and withDeadpool & Wolverine’srelease dateright round the corner, Marvel Studios isn’t slowing down in its brilliant marketing strategy. As well as a world press tour and a series of ad campaigns, Marvel Studios has also promotedDeadpool & Wolverinein fantastic teasers and trailers.
WhileDeadpool & Wolverine’sofficial trailershave detailed an exciting, multiversal storyline for the titular heroes, a new teaser trailer shared byMarvel Entertainmenttakes a more entertaining approach. Partnering with Heinz,Deadpool & Wolverine’s"Can’t Unsee It" teaser trailer imagines Reynolds' Merc with a Mouth as a bottle of ketchup, and Jackman’s clawed X-Men member as mustard, reflecting the colors of their respective superhero suits. This trailer also featured Deadpool breaking the fourth wall, speaking to the viewer to address the obvious product placement.
Deadpool & Wolverine’s Marketing Has Been Some Of The MCU’s Best
Deadpool & Wolverine’shilarious new teaser trailer is just the latest in a long line of examples of excellent marketing from Marvel Studios.Several recent MCU projects have suffered because of lackluster marketing, whether that be because of low desire for them, or because of 2023’s WGA and SAG-AFTRA strikesmaking marketing and promotion impossible. However,Deadpool & Wolverineis not one of these cases, as the movie has become one of the MCU’s most anticipated installments ever because of its promotion.
Several official and teaser trailers have been released, focusing primarily on Deadpool and Wolverine’s relationship on-screen. These iterations of the characters have never before been seen in the same project, soit was a great choice to translate Reynolds and Jackman’s entertaining friendship off-screen into their popular characters. Footage and a PSA released at 2024’s CinemaCon, which saw Deadpool and Wolverine break the fourth wall together, though this won’t happen in the actual movie.Deadpool & Wolverinealso parodiedDune: Part Two’sbranded popcorn bucket.
10 Best Wolverine Popcorn Bucket Memes So Far
A new popcorn bucket promoting Deadpool & Wolverine’s upcoming release has been revealed, spurring some incredible and hilarious memes from fans.
Shawn Levy, Reynolds and Jackman have since embarked on a world tour, taking part in Seoul’s Waterbomb Festival, appearing at the UEFA Euro 2024 quarterfinals in Berlin, meeting up with Dogpool in London, and screening 35 minutes of the movie during a fan event in Shanghai.This, along with ads forThe Bachelorette,Heineken, Aviation Gin and Hot Topic, among others, have spread the word significantly. Early set photos from the production ofDeadpool & Wolverinebegan to raise expectations, and Marvel Studios has only built on this in the lead-up to the movie’s premiere.
Deadpool & Wolverine
Cast
A follow-up to the highly successful Deadpool and Deadpool 2 films starring Ryan Reynolds as the Merc with a Mouth. The third film will be the first in the franchise to be developed under the Marvel Studios banner following Disney’s acquisition of 20th Century Fox.
