Behold the Samsung Galaxy S22 in Bora Purple, its purplest colorway yet

Samsung’sGalaxy S22series is among thebest Android phonesyou can buy on the market right now. Given the pace at which new phones are released nowadays, the lineup may feel a bit old, even though they have been on sale for only around 5 months. Now, in a bid to keep consumer interest alive in its flagship phone, Samsung has announced a new “Bora Purple” shade for Galaxy S22. Renders of the phone in thisnew paint jobleaked around mid-July first.

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“Bora” stands for purple in Korea, so technically, you can call this the purple purple Galaxy S22.

Samsung says it has designed the Bora Purple Galaxy S22 to “evoke joy, spark creativity and embrace individuality.” The company also confirms that the same hue will be available on “exciting new Galaxy devices later this year,” presumably hinting at the upcomingGalaxy Z Flip4and Buds2 Pro.

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With the latest addition, Samsung is now offering the Galaxy S22 in eight colors, including the four Samsung.com exclusive colors. This is double the options you’d get with other flagship Android smartphones on the market.

Barring the color, this is the same Galaxy S22 that the Korean giant has been selling since February 2022. The phone packs a 6.1-inch FHD+ 120Hz Dynamic AMOLED panel, a Snapdragon 8 Gen 1 chip, 8GB RAM, and a 3,700mAh battery with 25W fast charging support.

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You can purchase the Galaxy S22 in Bora Purple shade for $800 starting August 10th through Samsung’s online store, AT&T, T-Mobile, UScellular, Verizon, and Xfinity Mobile.

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